Junior Content Producer Level 3 Apprenticeship (AFMED)

A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns.

They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels. Junior Content Producers collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”) and web pages and social media content, so an enthusiasm for technology and creating great online experiences is a must. They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters.

This Apprenticeship comprises the core skills and knowledge needed to be competent in the role and to be able to develop and create exciting content and materials including: Content planning

Content development

Content creation and evaluation

Industry awareness

The End Point Assessment will take place in the last 4 weeks of the Apprenticeship and will comprise three components: a Workplace Observation, a Set Test and a Professional Discussion. The End Point Assessment Organisation will provide guidance materials for the each of the Assessment Methods.

Learners will need to be at least 16 years of age

You must hold five GCSEs at grade A*-C/4 including English and maths

You need to be employed within the creative and digital media industry or have an employer in this area willing to take you on as an apprentice

Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.