Customer Service L2 Apprenticeship

Our Level 3 Qualification in Digital Marketing has been launched to meet phenomenal demand from Learners and Employers alike, looking to up-skill and gain knowledge in the rapidly expanding Digital sector.

Learners will explore the fundamentals of the Principles of Marketing, and the use of Digital Marketing tactics, such as email marketing, content marketing, search engine optimisation, analytics and project management.

The course is divided into 6 mandatory units, and 20 optional units which can be chosen to achieve a total credit value of 74.

Mandatory Units:

Understanding the Business Environment

Understanding Legal, Regulatory and ethical requirements in Sales & Marketing

Using Collaborative Technology

Principles of Marketing

Developing Own Professionalism

Digital Marketing Metrics and Analytics

Optional Units:

Principles of Social Media Advertising & Promotion

Search Engine Marketing

Content Marketing

Marketing on Mobile Devices

Online Display Advertising

Email Marketing

Imaging Software

Spreadsheet Software

Principles of Social Media within a Business

Principles of Keywords and Optimisation

Content Management System Website Creation

Website Software

Principles of Marketing Stakeholder Relationships

Brand Development

Project Management

Analyse & Report Data

Copy for Digital Media Communication

Delivering E-Commerce Solutions

2 x Video Software options

Individuals will work with a Training Officer to gain a work-based qualification and produce a portfolio of their work that enables them to demonstrate and evidence their skills practically.

Methods of assessment may include: – Assignments, Case studies, Observations, Recorder Conversations, Employer Testimonials.

This Level 3 course is suitable for those with at least 5 GCSEs at grade C or grade 4 or above or a relevant Level 2 qualification such as BTEC First Diploma to include Maths and English at Level 2.

Level 4 Higher Apprenticeship in Digital Marketing.