Career Suggestion

Public relations officer

Public relations (PR) officers manage the public image and reputation of organisations and individuals.

Average salary (a year)

£22000.0 to £40000.0 (starter to experienced)

Typical hours (a week)

38.0 to 40.0 a week

You could work

evenings / weekends attending events or appointments

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • specialist courses run by a professional body

University

You can get into public relations (PR) with a degree in most subjects.

You could also do a degree or postgraduate course related to public relations. The Chartered Institute of Public Relations has a list of recognised university courses .

Courses include:

  • public relations
  • public relations and media
  • marketing and PR
  • PR and corporate communications

Entry requirements

You'll usually need:

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College

You could do a college course, which might give you an advantage when looking for a trainee public relations role.

Courses include:

  • English
  • marketing
  • creative and digital media - social media option
  • T Level in Marketing

Entry requirements

Entry requirements for these courses vary.

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Apprenticeship

You could work towards this role by doing a Public Relations and Communications Assistant Level 4 Higher Apprenticeship.

This takes a minimum of one year to complete.

Entry requirements

You'll usually need:

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Volunteering

You'll find it useful to get paid or unpaid experience of working in public relations. You could:

  • contact PR departments and consultancies for work experience
  • volunteer to promote local charities
  • write for student magazines, blogs and social media
  • work on student or volunteer radio services

Other Routes

You could study for professional qualifications through the Chartered Institute of Public Relations.

These can be done online or at a training centre. Courses include:

  • Foundation Certificate for beginners
  • Professional PR Certificate, if you're a graduate or have at least 2 years of PR experience

Further information

You can find out more about a career in public relations from the Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations .

Skills and knowledge

You'll need:

  • knowledge of media production and communication
  • knowledge of English language
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • persistence and determination
  • the ability to work well with others
  • the ability to accept criticism and work well under pressure
  • the ability to use your initiative
  • to be able to use a computer and the main software packages confidently

Day-to-day tasks

As a public relations officer, you could:

  • plan and deliver PR campaigns for clients
  • monitor data to understand the public and media's opinion of your clients
  • attend events like photoshoots, conferences and press launches
  • develop good connections with the media to promote your clients
  • write and edit press releases, social media posts, policy statements and speeches

Working environment

You could work in an office or at a client's business.

With experience you could:

  • become a PR manager, social media manager or head of communications
  • work freelance as a consultant
  • move into advertising, marketing or journalism

If you work for an agency, you could become a senior account executive or account manager with responsibility for a number of clients.