Advertising media planner

To become an advertising media planner, you'll usually need a foundation degree, higher national diploma or degree in a subject like:

• advertising and marketing
• statistics or operational research
• communication and media studies
• business or management
• psychology

You can apply for graduate roles in advertising agencies like junior media planner if you have a degree.

Some employers combine the roles of media planner and media buyer which means you could get a wide range of experience before specialising in planning.

Entry requirements

You'll usually need:

• 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma

• 2 to 3 A levels, or equivalent, for a degree

More Information

• equivalent entry requirements|https://www.gov.uk/what-different-qualification-levels-mean/list-of-qualification-levels
• student finance for fees and living costs|https://www.gov.uk/student-finance
• university courses and entry requirements|https://www.ucas.com/

You could start on an advertising and media executive advanced apprenticeship.

If you also get some advertising experience, you can apply for jobs as a media planner.

This usually takes 18 months to complete and is a mix of learning in the workplace and study.

Entry requirements

Employers will set their own entry requirements.

You might be able to start in a junior position at a small advertising agency in a position like admin assistant .

You can then work your way up as your experience in advertising grows.

Experience will help you understand advertising and allow you to meet new people who may help you find paid work.

You could try:

• work experience
• internships
• temporary employment

You could contact agencies directly to ask about volunteering opportunities. You could also make contacts on social media channels like LinkedIn.

You could take the advertising Foundation Certificate to get some of the skills you need to get a paid job in advertising.

The course is offered by the Institute of Practitioners in Advertising and is open to anyone with less than one year of experience in an advertising, marketing or communications role.

Career Tips

It might be useful to get some work experience in a media, marketing, communication or sales role.

Professional and Industry Bodies

You could join the Institute of Practitioners in Advertising  (IPA) to find training opportunities for professional development and to make industry contacts.

Further Information

You can find out more about how to become an advertising media planner from the IPA.

In this role you could:

• research and analyse data to find out how people use different media
• create a media plan of how, when and where to advertise
• work out costs with a media buyer
• present plans and costs to clients and book advertising space
• monitor the effectiveness of campaigns
• work closely with creative teams, researchers and other media organisations

You could work in an office or at a client's business.