GRAPHIC DESIGN (A-LEVEL)

WHY STUDY GRAPHIC COMMUNICATION?

When you judge a book by its cover, choose a product because you have seen the ad, instantly recognise a company by its logo, or go to an exhibition after seeing a poster, then you are responding to visual messages – this is what graphic communication is all about. Book covers, magazine spreads, advertising, brand logos, product packaging, animation, websites, film and television all rely on graphic communication to express ideas and communicate powerful and persuasive messages or information visually, using a combination of image, typography and layout. Targeting the audience to whom the messages and ideas are directed helps designers choose the appropriate approach, style or medium in order to maximise their impact. With the explosion of digital media and the growing demand for designers and illustrators in this sector as well as the wider commercial world, learning Graphic Communication is a key asset.

Stage 1 Personal Investigation This is a practical investigation supported by written material. Students are required to conduct a practical investigation into an idea, issue, concept or theme supported by written material. The focus of the investigation must be identified independently by the student and must lead to a finished outcome or a series of related finished outcomes. The investigation should be a coherent, in-depth study that demonstrates the student’s ability to construct and develop a sustained line of reasoning from an initial starting point to a final realisation. The investigation must show clear development from initial intentions to the final outcome or outcomes. It must include evidence of the student’s ability to research and develop ideas and relate their work in meaningful ways to relevant critical/contextual materials. The investigation must be informed by an aspect of contemporary or past practice of artists, photographers, designers or craftspeople.

Stage 2 Externally Set Assignment Separate question papers will be provided for each title. Each question paper will consist of a choice of eight questions to be used as starting points. Students are required to select one. Students will be provided with examination papers in February of year two. Preparatory period – from 1st February Supervised time – 15 hours

Assessment Component 1: Personal Investigation No time limit 96 marks 60% of A-level Component 2: Externally Set Assignment Preparatory period + 15 hours supervised time 96 marks 40% of A-level

Stage 1 Internally marked projects

Stage 2 Externally set exam

Students work moderated internally and a selection is externally moderated by AQA.

Grade 4 in Maths

Grade 4 in English

(we offer one resit for either Maths or English but not combined under a grade 4)

Creative subject grade 4

4 subjects at a Grade 4

(We are open to discussion if these grades are borderline)

There are so many career opportunities in the creative industry. Everything you see around you needs input from a creative with an education in Art & Design,

whether it be the design of your shoes or the advert/article/layout of the shop you first saw them in. Art & Design is all around us every minute of every day!