Why study Business?
Business is a relevant and wide ranging subject, which offers an insight into the theory of organisations whilst broadening your knowledge and understanding of the wider world. The Cambridge Technical in Business has been developed in collaboration with
experts spanning the breadth of the business sector and Higher Education. It focuses on the skills, knowledge and understanding that today’s universities and employers demand. Students will practically apply their skills and knowledge in preparation for further
study or the workplace.
Students will study five units over the two year course: two of which will be assessed by an external exam and three that will be assessed by internal pieces of coursework. Students will study units such as, the business environment, working in business,
customers and communication, marketing and market research, and human resources.
Unit 1 The Business Environment – Externally assessed unit
In this unit students will develop an understanding of how and why businesses operate in the way they do. They will look at a range of different types of business and business structures, and explore how the ownership of a business and its objectives are
interrelated. They will learn about the importance of different functions within a business and how they work together. They will understand the legal, financial, ethical and resource constraints under which a business must operate and how these can affect
business behaviour. They will explore ways in which businesses respond to changes in their economic, social and technological environment, and the necessity for a business to plan. They will appreciate the influence different stakeholders can have on a business,
and they will learn how to assess business performance.
Unit 2 Working in Business – Externally assessed unit
This unit will cover the skills and understanding needed to work effectively within a business environment. This includes arranging meetings, working with business documents, making payments, prioritising business activities and communicating with stakeholders.
Unit 4 Customers and Communication – Internally assessed unit
In this unit students will learn the purpose, methods and importance of communication in business and the appropriateness of different forms of communication for different situations. Students will also learn about the legal constraints, ethical and security
issues that affect how businesses store, share and use information.
Unit 5 Marketing and Market Research – Internally assessed unit
This unit has particular emphasis on the role of market research and how it contributes to marketing decision-making, and the actions a business may take. Students will gain an in-depth understanding of primary and secondary market research methods used
to inform marketing decision-making and any constraints on marketing activities. They will develop an understanding of the importance of selecting appropriate market research methods for market research proposals and they will be able to carry out market research,
analyse the market research findings and present the findings.
Unit 8 Introduction to Human Resources – Internally assessed unit
Students will learn about the different approaches that businesses can take to the recruitment and selection process and why recruiting the right new employees will contribute towards the success of the business. Students will also learn about the rights
that employees have, the benefits of fostering effective relationships and the difficulties which may result if this does not happen.